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Design-Doing Manifesto
Design-Doing Manifesto
Design-Doing Manifesto
The point of any design process is not to be good at it but to deliver working solutions. We believe in action and speed, so deliberate design practice is a crucial element of problem-solving, called 'design-doing.'
Design-doing Manifesto
01
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Serving people
over satisfying the designer’s ego
Amaze your client, not yourself.
Use standards from the developers' perspective if possible.
Use established patterns from the users' perspective if possible.
To outdo yourself is a blessing, not a default.
Prioritize what benefits the user, not what looks best in a portfolio.
01
Serving people
over satisfying the designer’s ego
Amaze your client, not yourself.
Use standards from the developers' perspective if possible.
Use established patterns from the users' perspective if possible.
To outdo yourself is a blessing, not a default.
Prioritize what benefits the user, not what looks best in a portfolio.
01
Serving people
over satisfying the designer’s ego
Amaze your client, not yourself.
Use standards from the developers' perspective if possible.
Use established patterns from the users' perspective if possible.
To outdo yourself is a blessing, not a default.
Prioritize what benefits the user, not what looks best in a portfolio.
02
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Delivered design
over delivered process
The point of any design process is not to be good at it but to deliver working solutions.
Design-doing doesn't strive to describe itself as an oversimplified, step-by-step process.
The best documentation is a self-defining interface design.
Design Thinking is excellent, but product design needs something more aligned with everyday practice.
Scale the process to the complexity of a problem. Not all problems are "wicked problems" or have already been solved.
Avoid heavy processes that detach from the users and the business we're designing for; create value directly impacting people, emphasizing a functional and joyful experience.
02
Delivered design
over delivered process
The point of any design process is not to be good at it but to deliver working solutions.
Design-doing doesn't strive to describe itself as an oversimplified, step-by-step process.
The best documentation is a self-defining interface design.
Design Thinking is excellent, but product design needs something more aligned with everyday practice.
Scale the process to the complexity of a problem. Not all problems are "wicked problems" or have already been solved.
Avoid heavy processes that detach from the users and the business we're designing for; create value directly impacting people, emphasizing a functional and joyful experience.
02
Delivered design
over delivered process
The point of any design process is not to be good at it but to deliver working solutions.
Design-doing doesn't strive to describe itself as an oversimplified, step-by-step process.
The best documentation is a self-defining interface design.
Design Thinking is excellent, but product design needs something more aligned with everyday practice.
Scale the process to the complexity of a problem. Not all problems are "wicked problems" or have already been solved.
Avoid heavy processes that detach from the users and the business we're designing for; create value directly impacting people, emphasizing a functional and joyful experience.
03
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Hands-on design practice
over theoretical solutions
Design-Doing requires deep engagement, reflection, and direct interaction with design problems.
A several-hour workshop is a great starting point, but true capability comes from continuous practice, real-world application, and years of experience.
Reconnect design and technology practices early in the process.
03
Hands-on design practice
over theoretical solutions
Design-Doing requires deep engagement, reflection, and direct interaction with design problems.
A several-hour workshop is a great starting point, but true capability comes from continuous practice, real-world application, and years of experience.
Reconnect design and technology practices early in the process.
03
Hands-on design practice
over theoretical solutions
Design-Doing requires deep engagement, reflection, and direct interaction with design problems.
A several-hour workshop is a great starting point, but true capability comes from continuous practice, real-world application, and years of experience.
Reconnect design and technology practices early in the process.
04
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Individual responsibility
over micromanagement
Design-doing values the contributions of individual and responsible design talents.
There exist many reasonable design solutions. It's a designer's conscious decision to choose one.
Feel accountable for your choices. Be consistent and maintain internal consistency, and know when to step back.
Micromanagement undermines individual accountability and leads to unclear responsibilities.
04
Individual responsibility
over micromanagement
Design-doing values the contributions of individual and responsible design talents.
There exist many reasonable design solutions. It's a designer's conscious decision to choose one.
Feel accountable for your choices. Be consistent and maintain internal consistency, and know when to step back.
Micromanagement undermines individual accountability and leads to unclear responsibilities.
04
Individual responsibility
over micromanagement
Design-doing values the contributions of individual and responsible design talents.
There exist many reasonable design solutions. It's a designer's conscious decision to choose one.
Feel accountable for your choices. Be consistent and maintain internal consistency, and know when to step back.
Micromanagement undermines individual accountability and leads to unclear responsibilities.
05
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Simplicity
over unnecessary innovation
Promote collaborative design tools at work
Implement a handshake approach for design handoff
Share knowledge to inspire and be inspired by others
Balance creative vision with technical feasibility
Adopt a rule of thumb: design first, flawless implementation next
Drive progress despite uncertainty by embracing change and evolution
05
Simplicity
over unnecessary innovation
Promote collaborative design tools at work
Implement a handshake approach for design handoff
Share knowledge to inspire and be inspired by others
Balance creative vision with technical feasibility
Adopt a rule of thumb: design first, flawless implementation next
Drive progress despite uncertainty by embracing change and evolution
05
Simplicity
over unnecessary innovation
Promote collaborative design tools at work
Implement a handshake approach for design handoff
Share knowledge to inspire and be inspired by others
Balance creative vision with technical feasibility
Adopt a rule of thumb: design first, flawless implementation next
Drive progress despite uncertainty by embracing change and evolution
06
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Efficiency
over reinventing the wheel
Seek speed, move forward, start small, and iterate.
Don't reinvent the wheel; emulate successful designs to save time and resources.
Design-doing brings scalable solutions without overkill.
Done is better than perfect.
Not every design needs testing or validation—especially for well-established patterns.
Don’t over-research simple functionalities
One step at a time
06
Efficiency
over reinventing the wheel
Seek speed, move forward, start small, and iterate.
Don't reinvent the wheel; emulate successful designs to save time and resources.
Design-doing brings scalable solutions without overkill.
Done is better than perfect.
Not every design needs testing or validation—especially for well-established patterns.
Don’t over-research simple functionalities
One step at a time
06
Efficiency
over reinventing the wheel
Seek speed, move forward, start small, and iterate.
Don't reinvent the wheel; emulate successful designs to save time and resources.
Design-doing brings scalable solutions without overkill.
Done is better than perfect.
Not every design needs testing or validation—especially for well-established patterns.
Don’t over-research simple functionalities
One step at a time
07
dscr
Seasoned intuition
over weak evidence
Design-Doing values the seasoned intuition of experts, enabling quick decisions and adaptations in chaotic environments.
Weak evidence or shallow research should not override years of experience.
Optimal outcomes are achieved when intuition is balanced with analytical thinking.
07
Seasoned intuition
over weak evidence
Design-Doing values the seasoned intuition of experts, enabling quick decisions and adaptations in chaotic environments.
Weak evidence or shallow research should not override years of experience.
Optimal outcomes are achieved when intuition is balanced with analytical thinking.
07
Seasoned intuition
over weak evidence
Design-Doing values the seasoned intuition of experts, enabling quick decisions and adaptations in chaotic environments.
Weak evidence or shallow research should not override years of experience.
Optimal outcomes are achieved when intuition is balanced with analytical thinking.
08
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Craft and mastery
over trends and unfounded confidence
Design-doing is about speed, so we champion craftsmanship.
Technical skills are built through practice, not just born talent.
Resist the allure of the shiny object syndrome by critically assessing the long-term value and relevance of new trends or rapid changes.
Tame chaos by changing perspectives—looking at the bigger picture or details.
Acknowledge chaos as part of the creative onset and embrace it.
08
Craft and mastery
over trends and unfounded confidence
Design-doing is about speed, so we champion craftsmanship.
Technical skills are built through practice, not just born talent.
Resist the allure of the shiny object syndrome by critically assessing the long-term value and relevance of new trends or rapid changes.
Tame chaos by changing perspectives—looking at the bigger picture or details.
Acknowledge chaos as part of the creative onset and embrace it.
08
Craft and mastery
over trends and unfounded confidence
Design-doing is about speed, so we champion craftsmanship.
Technical skills are built through practice, not just born talent.
Resist the allure of the shiny object syndrome by critically assessing the long-term value and relevance of new trends or rapid changes.
Tame chaos by changing perspectives—looking at the bigger picture or details.
Acknowledge chaos as part of the creative onset and embrace it.
09
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Learning from mistakes
over fearing failure and fixating on perfection
Learning stems from deliberate practice and hands-on action.
Mistakes are part of change and evolution toward optimal outcomes.
Only those who do nothing make no mistakes.
Acknowledge errors, analyze them, and extract insights to refine decisions.
Are you feeling stuck? Take baby steps.
09
Learning from mistakes
over fearing failure and fixating on perfection
Learning stems from deliberate practice and hands-on action.
Mistakes are part of change and evolution toward optimal outcomes.
Only those who do nothing make no mistakes.
Acknowledge errors, analyze them, and extract insights to refine decisions.
Are you feeling stuck? Take baby steps.
09
Learning from mistakes
over fearing failure and fixating on perfection
Learning stems from deliberate practice and hands-on action.
Mistakes are part of change and evolution toward optimal outcomes.
Only those who do nothing make no mistakes.
Acknowledge errors, analyze them, and extract insights to refine decisions.
Are you feeling stuck? Take baby steps.
10
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Change and evolution
over setting things in stone
Drive progress despite uncertainty.
Be decisive without fear of needing future adjustments.
Prioritize deliberate changes over quick fixes provided without full consideration.
Implement feedback loops to refine a product continuously.
10
Change and evolution
over setting things in stone
Drive progress despite uncertainty.
Be decisive without fear of needing future adjustments.
Prioritize deliberate changes over quick fixes provided without full consideration.
Implement feedback loops to refine a product continuously.
10
Change and evolution
over setting things in stone
Drive progress despite uncertainty.
Be decisive without fear of needing future adjustments.
Prioritize deliberate changes over quick fixes provided without full consideration.
Implement feedback loops to refine a product continuously.
11
dscr
Collaboration
over the silo mentality
Promote collaborative design tools at work.
Implement a handshake approach for design handoff.
Share knowledge to inspire and be inspired by others.
Balance creative vision with technical feasibility
Adopt a rule of thumb: design first, flawless implementation next.
11
Collaboration
over the silo mentality
Promote collaborative design tools at work.
Implement a handshake approach for design handoff.
Share knowledge to inspire and be inspired by others.
Balance creative vision with technical feasibility
Adopt a rule of thumb: design first, flawless implementation next.
11
Collaboration
over the silo mentality
Promote collaborative design tools at work.
Implement a handshake approach for design handoff.
Share knowledge to inspire and be inspired by others.
Balance creative vision with technical feasibility
Adopt a rule of thumb: design first, flawless implementation next.